Ferrari
I led the team that won the pitch to handle Ferrari’s global social media, including the Scuderia, the Museum, and Ferrari Style. Over four years, we evolved from simply showcasing cars to telling meaningful stories through the brand.
Over the years, Enzo Ferrari received hundreds
and thousands of letters from all over the world
from fans and children who all fell in love with
the Prancing Horse. Among them, 40 years ago
three boys wrote to Enzo Ferrari asking if they could visit the famous factory in Maranello.
Although the boys got a reply to their letters, their wish was not fulfilled at the time, because children under 16 were not allowed to visit the manufacturing facilities.
But Ferrari kept those letters, for decades.
On Christmas, the most magical time of the year,
Ferrari decided to answer again to those letters
to finally make their wishes come true.
The campaign broke through the noise and became newsworthy in its own right — so much so that all three protagonists were invited to appear on various TV shows to share their story, entirely organically.
To launch the new SF90 Spider — a supercar packed with futuristic technology — we invited 3D artists to create cities as advanced as the car itself. After all,
no city today was ready for the SF90 Spider.
We needed to tell a story of heritage.
We responded with a hero film that transformed the Ferrari Cavalcade into more than an event — it became the emotional core of the story.
Through cinematic visuals and intimate storytelling,
the Cavalcade served as the stage to reflect Ferrari’s essence: innovation rooted in heritage, adrenaline guided by purpose.
Piero and Enzo weren’t just guests; they were living links to the brand’s soul. Their presence added depth and authenticity, grounding the film in a legacy no script could fabricate.
The result wasn’t just a video — it was a love letter to Ferrari enthusiasts, past, present, and future.